Kotler and J&J Marketing Management; Examples of all types of Marketing Approaches; Real life Go To The Market Strategy.
About this course
Marketing and Strategy fascinated me as they do you. I was lucky to learn fundamentals of Marketing Strategy from Great Professor like P N Thirunarayana at India Institute of Management Bangalore with the Classic Text Book of Marketing Management by Philip Kotler. Thiru made us internalize the concepts by making us do many projects
That helped me get selected in Hindustan Unilever (HUL) as a Management Trainee. I learned more about Marketing Strategy Excellence by trying the concepts learned earlier during the 8 years at HUL. The 16 years at Johnson & Johnson further sharpened the learnings on Marketing Strategy to a level today when I can share them with you.
What I am sharing with you here is my learnings over these 24+ years doing marketing myself and managing teams of marketing managers. I am sure you can do even better in life than me with these learnings!
“Excellent Course with great explanations and real life cases!”
“Excellent and In-depth knowledge of Marketing strategies and there are quiz also to test your skills what you have learnt in it . I will recommend everyone to try it . It will beneficial for you and you will gain new skills”
“The coursework was not only informative but also incredibly enjoyable. I learned so much from your real-life examples! I also found the case studies to be the most interesting. I truly appreciate your expertise and engaging teaching style!”
“Complex terms are taught in simpler and informative way. The topics are detailed and apt for people who want to grow their careers in marketing. Case studies are really helpful.”
“Ideas shared were delivered with simplicity”
Preview for yourself First Two lectures free. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by gaining Excellence in Marketing Strategy! If don’t like the content, please message about how can we modify it to meet your expectations.
What you’ll learn
By the end of this course, you will learn:
- What is Marketing Strategy
- What is Excellence in Marketing Strategy
- How can you formulate a Excellent Marketing Strategy
- How can you implement your Marketing Strategy Excellently
Requirements for this course
- Open mind
Who this course is for
- MBA Students
- Marketing Professionals
- Business People
Join this course
Arun Singhal created this course. This course has 6,330 students and 11 hours on-demand video with 4.4 rating stars. After you enroll in this course, you will get access on mobile and TV Full lifetime access and get a certificate of completion.
